All Topics
Workforce

Young Professional Retention

Retention of young talent is rated very poorly (2.0 out of 5 satisfaction). The district struggles to keep young professionals, though the 20-34 age cohort has seen positive growth. The strategy calls for entrepreneurship support, improved education access, and community amenities to attract young adults.

2.0 out of 5
Young Talent Retention Satisfaction
CEDS 2022(2022)
+19.7%
25-34 Age Cohort Growth
CEDS 2022(2022)
2.6 out of 5
Employment Options for Young Adults Satisfaction
CEDS 2022(2022)
56%
Recommend as Business Location
CEDS 2022(2022)

Trinity County Perspective

Retaining young professionals remains one of the most critical workforce challenges across the North State district, with community satisfaction rated at just 2.0 out of 5 — among the lowest scores in the entire survey. For a county of 15,600 people where every working-age resident matters, this signals an urgent problem. Employment options for young adults scored only 2.6, and wages, education access, and hands-on career quality all rated similarly poor. Just 56% of respondents would recommend their community as a place to start or expand a business — the lowest endorsement category measured.

There is a counterintuitive bright spot: the 20-34 age cohort has actually grown significantly district-wide over the past decade, with 25-34 year-olds up 19.7%. Remote work is likely a driver, and Trinity County's affordability and quality of life position it to capture more of this trend — but only with deliberate investment. The regional entrepreneurship infrastructure (Shasta Venture Hub, Bethel School of Technology) is concentrated in Redding, over an hour away. The district's own strategy calls for expanding startup resources beyond Redding within three years.

For TCDC, the actionable priorities are clear: survey local young adults to identify specific gaps, partner to improve higher education and remote learning access in Weaverville, and build local entrepreneur networks that don't require a trip to Redding.

High Priority Actions

3
Survey young adults for needshigh

Determine needs for economic and community amenities and address gaps

Improve higher education accesshigh

Through community college and four-year extension partnerships and remote-learning tools

Develop young adult engagement toolshigh

1-year evaluation target to develop tools and processes (meet-ups, surveys)

Challenges

6
  • Frequent outmigration of talented youth to more urban areas
  • Limited career advancement opportunities
  • Employment in hands-on professions rated poorly (2.5 out of 5)
  • Education and training opportunities rated poorly (2.6 out of 5)
  • Wage levels rated poorly (2.6 out of 5)
  • Most startup resources concentrated in Redding/Shasta County

Opportunities

5
  • Remote work shifts allowing professional workers to relocate from urban areas
  • Bethel School of Technology training full-stack developers, UI/UX designers, and data scientists
  • Shasta Venture Hub providing co-working and entrepreneurship programs
  • Growing tech entrepreneurship sector in Shasta County
  • Positive population growth among 20-35 year olds in past 10 years

All Recommendations

4
Expand entrepreneur networksmedium

Convene and expand networks of makers, entrepreneurs, mentors, and capital providers through community-accessible locations and events

Enhance awareness of forestry careersmedium

Improve pipeline of talent to forestry and natural resource related professions

Increase young adult enrollment in higher educationmedium

3-year evaluation target

Expand startup resources outside Reddingmedium

3-year evaluation target to increase accessibility of start-up business resources in areas outside of Redding

Supporting Data

5

All data points traced to source documents. Click a source badge to view the original report.

Largest increase
20-24 Age Cohort Growth
Among the largest age cohort population increases in the district over past 10 years
CEDS 2022(2022)Socioeconomic Overview
How to Read This Data
Source (2024)Recent data (1-2 years). Click to view source document.
Source (2022)Older data (2-3 years). May need updating.
Source (2020)Dated (4+ years). Verify before citing.
All data extracted from official county reports using AI. Source badges link to original PDFs.
Organizations (7)
Shasta CollegeSimpson UniversityCollege of the SiskiyousBethel School of TechnologyShasta Venture HubStartup ReddingNoRTEC
At a Glance
Data Points5
Action Items7
High Priority3
Organizations7